The Nerds return. But did we ever leave?

This week Fortune/CNNMoney posted an article called “Advertising’s revenge of the nerds” about how “Slogan-spewing creative directors once ruled Madison Avenue, but the ability to track which ads actually swayed consumers may give the number crunchers the upper hand.”  It’s a great article.  But isn’t it interesting that people find it refreshing to actually be able to tell how your advertising is working and why.  Imagine that?!   It goes back to the old joke … I know half of my marketing is working, I just wish I knew which half.